Mores are beliefs regarding the rightness or wrongness of behavior.

• A. Attitudes toward authority
• B. Beliefs about rightness or wrongness
• C. Customs
• D. Personal preferences

Answer: (B)

Mores are strong moral norms that define what a society believes is right or wrong behavior and are enforced by significant social sanctions when violated. This is why the statement about beliefs regarding rightness or wrongness of behavior fits best: mores center on moral judgments about actions, not just preferences or customs.

Attitudes toward authority describe how a person feels about power or rule-making, which isn’t about moral judgments of behavior itself. Customs are traditional practices and rituals people follow, which can be normative but aren’t necessarily tied to moral evaluation. Personal preferences are individual tastes, not shared beliefs about what constitutes right or wrong behavior.

A concrete example helps: lying is often viewed as morally wrong in many cultures, and that moral stance is a mores-driven expectation; breaking it invites strong social disapproval. In contrast, a choice about dress as a social norm or etiquette would be more about customs or folkways, not the moral judgment that underpins mores.