Ethnocentrism is defined as using one's own culture as yardstick to measure all others.

• A. True
• B. False
• C. It uses others' culture as yardstick
• D. It is the same as cultural relativism

Answer: (A)

Ethnocentrism is the belief that one’s own culture is the standard by which all other cultures should be judged. The statement describes exactly that idea, so it is true. This view often leads to bias, with other cultures seen as inferior simply because they differ from one’s own ways. It contrasts with cultural relativism, which urges understanding a culture on its own terms rather than using one’s own culture as the yardstick. That difference explains why choosing that it uses other cultures as the yardstick or that it’s the same as cultural relativism would be incorrect.